Category: Advertising & Marketing

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Prosumption Architecture: The Decentralisation of Architectural Agency as an Economic Imperative

The line between the consumers and producers of commercial objects is increasingly becoming blurred in the 21st century. As an economic imperative for consumer participation is quickly emerging, more than ever before businesses are turning to consumers to guide their creative decisions. Crucially this could begin to have a significant impact on the way that cities and their commercial architecture is designed and evaluated, through the promotion of consumers as direct, collective decision makers.

Referring to key economic theorists; the work of contemporary architectural practitioners; while additionally including first hand interaction with one of the world’s most successful prosumption communities, this essay attempts to construct an argument for the value of consumer involvement in the active design of 21st century commercial architecture.

5

The Future of Advertising

Advertising and marketing campaigns have come to saturate our lives. It is difficult to name a form of media we consume without it having some form of advertising included in it, but advertising has gone beyond mere omnipresence and entered into the realm of omniscience as well.