Advertising & Marketing

Prosumption Architecture: The Decentralisation of Architectural Agency as an Economic Imperative

Prosumption Architecture: The Decentralisation of Architectural Agency as an Economic Imperative

The line between the consumers and producers of commercial objects is increasingly becoming blurred in the 21st century. As an economic imperative for consumer participation is quickly emerging, more than ever before businesses are turning to consumers to guide their creative decisions. Crucially this could begin to have a significant impact on the way that cities and their commercial architecture...

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The Future of Advertising

The Future of Advertising

Advertising and marketing campaigns have come to saturate our lives. It is difficult to name a form of media we consume without it having some form of advertising included in it, but advertising has gone beyond mere omnipresence and entered into the realm of omniscience as well.

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Digital Tattoos: Social Media Brands You Forever

In his TED talk ‘Immortality, Big data, and Tattoos’, Juan Enriquez makes a compelling argument that “Andy Warhol’s 15 minutes of fame is no more. Google, Facebook, Tumblr, Twitter, and other electronic tattoos may be a path to immortality, whether you want it or not.”

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