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Futurism

Prosumption Architecture: The Decentralisation of Architectural Agency as an Economic Imperative

Prosumption Architecture: The Decentralisation of Architectural Agency as an Economic Imperative

The line between the consumers and producers of commercial objects is increasingly becoming blurred in the 21st century. As an economic imperative for consumer participation is quickly emerging, more than ever before businesses are turning to consumers to guide their creative decisions. Crucially this could begin to have a significant impact on the way that cities and their commercial architecture...

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